While golf may seem like the obvious focus at the forefront of any country club, the Edgewood Country Club in River Vale, NJ is painting a new picture when it comes their amenities and memberships. Gone are the days of strict dress codes and age requirements and enter a more relaxed and family-friendly facility, comparable to an all-inclusive resort that caters to people and families of all ages.
“What we’re seeing as a trend in the industry on a national level is this transition away from a men’s only golf club to a family-friendly country club,” explained Kyla Basso, the Vice President of Membership Sales, Marketing and Operations at Edgewood Country Club. “Today, we’re seeing more women and children playing golf and we also see families having an interest in activities outside of the home. We wanted to create a club environment that entertains the entire family and not just the golfer.”
Starting last winter, the entire property has undergone a renovation, including the “Golf House” and most recently, the “Clubhouse,” a three-floor building built primarily for formal dining, catering events and parties, with the addition of a bridal suite and first-floor locker room. As part of the club’s expansion, members will also have access to a brand new state-of-the-art fitness center which will offer workout programs, massages and a kids activity center known as the “fun fort.” The fun fort will be a place for kids to hang out and will provide services such as on-site daycare and afterschool weekday homework help.
The club also features a kid-friendly heated swimming pool fitted with poolside cabanas that come with smart TVs, fully-stocked mini fridges and cooling fans for those adults looking to kick back and relax. And for the ones who can’t sit still, Edgewood Country Club offers six Har-Tru tennis courts and of course, a stunning 27-hole golf course.
Edgewood Country Club first debuted their “Resort Membership” about a year ago, a package which at $4,000 per family, provides non-golfers with an opportunity to take advantage of all the amenities the property has to offer without even having to step on the green. “The resort membership was meant for families who don’t necessarily have anyone who plays golf but still want to be a part of the club,” Basso explained. “Back in the day, if you didn’t like golf, there was really no reason to join a country club because it was totally golf-centric. Now that we have this resort membership, which does not include golf but includes all of the other elements, we’re finding families with younger children extremely interested in this.” Basso also noted that going into this year, and due to the growing popularity of the membership package, the promotion will extend far beyond just current members and friends, encouraging families from all over to join.
Edgewood Country Club is expected to open April 1st for those looking to hit tennis courts or tee off, while the anticipated Clubhouse is slated to open this coming May.